You don't have to be written up in Forbes or any other magazine to be considered successful or qualified to give advice
This thread got sidetracked bad. The only things I am pointing out is that George is obviously a good businessman because he keeps evolving EliteFitness and adding little things to Platinum benefits to entice nonplats to sign up. It works pretty damn good from what I can see.
He might be broke and destitute as far as you or me know. Regardless, something I was told a long time ago is perception is everything. In business, if you only have a nickel in your pocket, publically, you better look like a shiny quarter.