Ever hear of vanadyll sulfate ... well same concept but better. Besides the anti- oxident effects, it mimicks insulin which results in fuller and more pumped look. It also aids in fat loss, especially on low carb diets. It removes suger from your blood, and shuttles into your muscles. This is very desirable on keto/low carb diets. My favorite thing about ALA is it brings out my vasculartity. Only side effect is your pee smells like a new shower certin.