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hey all
I need some help with a research paper for my corporate strategy class. I am comparing the effectiveness of the marketing strategy of Molson Canadian beer, and various brands of protein. If you could help me out by answering a few questions, I'd really appreciate it!!! The answers to most of these questions are super obvious to all of us, but remember, I have to present this stuff to people who have absolutely no idea about any of this. Most of them are skinny lil finance geeks with coke bottle glasses who snort when they laugh...... If I could get 20 responses, I'd really appreciate it! Just read the question, and either post the replies (just use the question number, and the corresponding letter for the answer) or email it to me at [email protected]
thanks alot in advance!
Shane
Question 1:
How beneficial do you find the addition of a whey protein supplement to your diet plan?
a) extremely important
b) relatively important
c) moderately important
d) not that important
Question 2:
Where do you do most of your protein and supplement research?
a) Magazines
b) General online
c) wannabebig.com
d) print ads (other than magazines)
Question 3:
Which of the following companies utilizes the most effective advertising, in any form?
a) ProteinFactory.com
b) ProLab
c) Ultimate Nutrition
d) Muscle Tech
Question 4:
What roll does corporate advertising play in your selection of a protein brand?
a) Extreme roll
b) Large Roll
c) Moderate roll
d) No roll
Question 5:
If a supplement company was to increase the public awareness of its products through more effective advertising, would that sway your decision to purchase their products, if even only on a trial basis?
A) Yes
B) No
Question 6:
What is the main source of your protein supplements?
a) online storefronts
b) retail outlets (non-mall based)
c) retail outlets (mall based, ie. Nutrition House, GNC, etc.)
d) wholesale distributors
Question 7:
What, in your opinion, is the most effective form of advertising for supplement manufacturers to utilize in order to gain public exposure to general markets? (ie. non-competitive athletes)
a) magazine ads
b) television
c) print ads (non magazine)
d) online (ie, general health sites, health magazine sites, not bodybuilding sites necessarily)
Question 8:
What would be the best advertising option for "online only" supplement manufacturers (ie. Protein Factory) to increase their level of competition with mainstream retail oriented manufacturers?
a) advertise in bodybuilding magazines
b) advertise in general health related magazines
c) advertise at gyms and other fitness facilities
d) develop a personal trainer incentive program
e) sponsorship of events with high public interest
*if none of these answers fits perfectly, please answer by citing more than one option, or write out a custom idea which you feel would best suit this situation.
Question 9:
How effective is supplement advertising when compared to beer brand advertising when considering overall reaction (attention grabbing effect), and creation of new/repeat business for the firm in question when tageting a general audience. (ie. supplement advertising vs. Molson Canadian television ads, etc.)
a) Supplement advertising is cinsiderably more effective
b) Supplement advertising is moderately more effective
c) supplement and beer advertising are equally effective
d) Beer advertising is moderately more effective
e) Beer advertising is considerably more effective
Thats the end of the questions. If you want, please add your name and general location to the bottom of your reply. For example, mine would be Shane Ross, Nova Scotia, Canada. If you don't wish to be cited in this paper, just put "anonymous"
This paper will be published within about three weeks, and might be available online, if it is, I'll let you know the link.
Again, I know that these questions are kind of ridiculous, but the audience for this paper is not exactally a bodybuilding crowd
thanks again
Shane
ps. the general argument which i am developing is that if supplement companies utilized better and more effective means of marketing their products to the general public, instead of targeting a closed sector of the population, they could considerable increase their profits. I am using beer companies, and particularily Molson as an example of effective general marketing by which to make a general comparison.
I need some help with a research paper for my corporate strategy class. I am comparing the effectiveness of the marketing strategy of Molson Canadian beer, and various brands of protein. If you could help me out by answering a few questions, I'd really appreciate it!!! The answers to most of these questions are super obvious to all of us, but remember, I have to present this stuff to people who have absolutely no idea about any of this. Most of them are skinny lil finance geeks with coke bottle glasses who snort when they laugh...... If I could get 20 responses, I'd really appreciate it! Just read the question, and either post the replies (just use the question number, and the corresponding letter for the answer) or email it to me at [email protected]
thanks alot in advance!
Shane
Question 1:
How beneficial do you find the addition of a whey protein supplement to your diet plan?
a) extremely important
b) relatively important
c) moderately important
d) not that important
Question 2:
Where do you do most of your protein and supplement research?
a) Magazines
b) General online
c) wannabebig.com
d) print ads (other than magazines)
Question 3:
Which of the following companies utilizes the most effective advertising, in any form?
a) ProteinFactory.com
b) ProLab
c) Ultimate Nutrition
d) Muscle Tech
Question 4:
What roll does corporate advertising play in your selection of a protein brand?
a) Extreme roll
b) Large Roll
c) Moderate roll
d) No roll
Question 5:
If a supplement company was to increase the public awareness of its products through more effective advertising, would that sway your decision to purchase their products, if even only on a trial basis?
A) Yes
B) No
Question 6:
What is the main source of your protein supplements?
a) online storefronts
b) retail outlets (non-mall based)
c) retail outlets (mall based, ie. Nutrition House, GNC, etc.)
d) wholesale distributors
Question 7:
What, in your opinion, is the most effective form of advertising for supplement manufacturers to utilize in order to gain public exposure to general markets? (ie. non-competitive athletes)
a) magazine ads
b) television
c) print ads (non magazine)
d) online (ie, general health sites, health magazine sites, not bodybuilding sites necessarily)
Question 8:
What would be the best advertising option for "online only" supplement manufacturers (ie. Protein Factory) to increase their level of competition with mainstream retail oriented manufacturers?
a) advertise in bodybuilding magazines
b) advertise in general health related magazines
c) advertise at gyms and other fitness facilities
d) develop a personal trainer incentive program
e) sponsorship of events with high public interest
*if none of these answers fits perfectly, please answer by citing more than one option, or write out a custom idea which you feel would best suit this situation.
Question 9:
How effective is supplement advertising when compared to beer brand advertising when considering overall reaction (attention grabbing effect), and creation of new/repeat business for the firm in question when tageting a general audience. (ie. supplement advertising vs. Molson Canadian television ads, etc.)
a) Supplement advertising is cinsiderably more effective
b) Supplement advertising is moderately more effective
c) supplement and beer advertising are equally effective
d) Beer advertising is moderately more effective
e) Beer advertising is considerably more effective
Thats the end of the questions. If you want, please add your name and general location to the bottom of your reply. For example, mine would be Shane Ross, Nova Scotia, Canada. If you don't wish to be cited in this paper, just put "anonymous"
This paper will be published within about three weeks, and might be available online, if it is, I'll let you know the link.
Again, I know that these questions are kind of ridiculous, but the audience for this paper is not exactally a bodybuilding crowd
thanks again
Shane
ps. the general argument which i am developing is that if supplement companies utilized better and more effective means of marketing their products to the general public, instead of targeting a closed sector of the population, they could considerable increase their profits. I am using beer companies, and particularily Molson as an example of effective general marketing by which to make a general comparison.
I wasn't allowed to add a word of mouth section since the paper was supposed to be based strictly on hard copy advertising, but now since someone mentioned it, I get to use the word out mouth idea anyway 
hehe
