Big Rick Rock said:
It depends on your definition of “rich”…
You are right though, we do have a high markup on electronic goods we can be duplicated ad infinitum. But we are still catering to a very niche market. A small market and customers who may want what we have for a couple months, then say “fuck the gym” and we may never hear from them again… This is why we want to expand our appeal to a “Maxim” type audience, that’ll bring real continuity. How many people take breaks from the gym, but still remain active in the C&C forum??? That’s where the future is, that’s where the profit is. Not in the hardcore paranoid juicers who cancel their membership because they get injured or just quit working out. We will always stay true to our hardcore BB roots, but we need to offer something more to the new members if we want to keep them well past their sometimes short try at “getting in shape”.
-BRR
I disagree with you here bro, but you would know more than I would.
But its the people who get all spun up on working out, losing weight, gaining mass, THOSE are the people you want to target.
C&C is great, but how much revenue really comes from C&C? Not much. I think a lot of people who have been in the game a while realize that supplements are not all that are cracked up to be.
For example, I used to use all kinds of protein powders and supplements I used to go buy books on working out. I don't do any of that anymore. Not because I am not working out, but I've read enough to have a base knowledge of fitness and strength training, and I now know how to get protein and the aminos I need out of real foods.
BUT, I am not saying that bodybuilding products, supplements, and books are garbage, they are instrumental tools for a newbie.
And the good thing is, people are getting the itch or bug to work out all the time, and LUCKY for you and your business, most of them STOP before they really get a real handle on it and when they get that itch again they will return and be looking for the newest offerings in the supplement world.
That is how I see it at least, I see you guys with millions of potential customers out there. Seriously man, a mint, a gold mine, its just got to be leveraged in the most efficient manner.
I don't mean to tell you how to do your job, like I said, you know a lot more about this then I being that you are on the front lines. But as an outsider, I see this place with limitless potential.
You try to go after a "MAxim" type audience and I think you will find yourself with a fickle bunch that is over saturated with crap. Look what happened to maxim, they were first, then came FHM and Stuff, and no one really looks at any one as better than the other.
You can't be all things to all people. You've got profiles now, like myspace, but also yahoo has those too, its overkill, I don't want to be a member for 5 different sites all designed for the same purpose.
I think one thing that turns potential customers off, not that you asked, is some of the direct marketing that comes out of here. Direct marketing is effective, and I'm all for the emails to people who sign up here, but have you read them? From a consumer standpoint, have you read them? Any article i get that has that cheezy "if you purchase today, and today only you will get...." I delete that shit immediately. Anyone with half a clue knows that it doesn't matter what day you order you are going to get that price.
I don't complain about the frequency or redundancy of advertising, that is required because you guys get newbies every day and you need to hit them up within that first 1-2 weeks or else they might be gone.
And I do think that the e books are informative, and I think that many of your products sold through sponsors can be and are VERY helpful to people in all phases of physical development.
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, and every one went down. Two IDE drives of theirs also went down so I stopped buying Seagate. Maybe they've improved but I have no complaints against WD and never have.
