I know personally one the owners of Time. They're the same as the Buona Notte, Hotel Godin, Globe and Rosali. They're prett successful at creating a huge hype around their premises. But honestly, Time sucks and he knows my feelings toward this concept. Try Buona Notte after 10PM (before it's a $$$ restaurant) instead. I'm not a big fan of this "show-off" thing but I must admit that it's the place to be in Montreal if you're loaded and wanna let everyone know about it.