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# POST 1 — THE INNER CIRCLE INTRODUCTION -- Direct from Lab Pricing +Fair markup!

Hey everyone,

Long term EF member but new to promoting my brand!
I will warn you now there is a lot going on i am building something different with a specific goal in mind so bare with me over the next weeks i will be posting information daily!

My brand **The Inner Circle**, since 2025 already is successful locally
so I wanted to quickly introduce myself and explain what I’ve been building.

I’ve spent roughly the last **8 months** working on this project every day, after about 22 years as being myself a customer in this space.
Over those years, one thing became obvious to me:

Everything is too fragmented.

One category from one place.

Another category somewhere else.

Supplies from another company.
Then calculators, product information, testing, tracking, education, and everything else are scattered across completely different websites.

The Inner Circle is being built to change that.

The goal is not just to be the cheapest in Canada.
The goal is to have everything in one place.
A large inventory covering every major category, so customers are not forced to shop across three, four, or five different companies just to put together what they need.

One place. One catalog. Every category. Cheapest prices across the board!

And while building that kind of selection, I also want the pricing to make sense across the entire catalog.
One thing that has always bothered me is the model where one or two products are priced extremely low to attract attention, while everything around them is marked up enough to make the difference back.
I don’t want a few cheap products. I want the entire catalog priced aggressively.

The full website and companion application are currently targeted for launch around October 15.

The website and application will be built for regular retail customers and will include the complete premium experience:

T* a large organized catalog across every major category

* the cheapest pricing in Canada

* premium black-and-gold branding

* full product packaging

* independent testing and COAs

* calculators and planning tools

* education and product information

* inventory and supply tracking

* reminders

* restock requests

* market-price monitoring

* and the companion application

The overall idea is simple:

One place for the products.
One place for the information.
One place for the calculators.
One place for the tracking.
One place for the education.
Instead of jumping between multiple websites and sources just to organize everything, I want **The Inner Circle** to bring it all together.

Build it → organize it → track it → keep the relevant information together.



## WEBSITE TESTING & COA VERIFICATION

The full retail website will also have its own independent testing and verification system.
Every vial sold through the website will carry a unique identifying number linked to its specific batch*
That number will be on the product page and on the vial.
Whenever a batch changes the number on the page will automatically change as well.

Enter that number on the website and it will take you directly to the specific COA associated with that batch, so you can verify exactly which test belongs to the product you received. And see if any reviews good or bad, come backs, suggestions are written about that specific batch ir other COA personal lab tests that clients decided to share will also be linked!

My position on the website testing system is simple:

Don’t just trust me. Verify it.

I’m not expecting anyone to automatically trust a new project.
Trust has to be earned through consistency, transparency, testing, customer service, pricing, and time.



## THE FORUM — DIRECT PRICING

This forum will serve a different purpose.
Customers contacting me through the forum and **Proton email** will have access to a much simpler direct-pricing model designed around keeping unnecessary overhead as low as possible.

The idea is simple:
Cut the noise. Cut the expenses. Keep the product. Drop the price.
I’ll explain exactly how that pricing works in the next post.

My goal is not simply to build another company selling the same things as everyone else.

My goal is to build a platform where people can find an extremely broad catalog, information, tools, testing, tracking, and support in one place — while still having the option of a simpler direct model built primarily around price.

I spent 22 years on the customer side, so I know which parts of the experience frustrated me and what I always wanted companies to do differently.
I knew how much products actually costed and how insanev
I’ll use this thread to break down each part of the project separately instead of trying to explain everything in one introduction.



If something looks wrong, something is missing, or you think something could be improved, tell me.



I want the feedback.



Forum direct-pricing contact:



[email protected]



— Mr. INC



The Inner Circle
 
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