back at home (not school) the personal trainers come in all different shapes and sizes, from meatheads to skinny guys, to hot girls to the butch almost man like female trainers. But i have to tell you that you need to do a little bit of advertising and marketing to get the word out. sometimes a great body and smile wont cut it, you have to do some dirty work to capture the target markets. In my area, the two easiest groups to capture are the 30-40 yr old mother (who has teenage daughters) who wants to be like her daughter and still look young, these women pay exorbitant amounts of money just so they can beat the aging process. Plus, most of these women have very wealthy husbands who will keep payin as long as their wife looks and performs better.
The other group is the 50-60 woman who is determined not to turn into a fat old hag. Although these women are not the prettiest thing to lay your eyes on, most of them have fat pockets and are very succeptible to persuasion. Obviously every person regardless of age or gender may be in your target market, you just have to decide which ones offer the greatest amount of profit and sustainability.