Tell me, will this website attract the fat of the land? Will fat housewives get excited?
OPINIONS PLEASE!!!!!!!!
OPINIONS PLEASE!!!!!!!!
Ashamed said:it is very very bad
Slated said:The people don't have any credentials listed.
Unless it's Ronnie doing it, I wanna see
ACSM NASM or ACE at least [/QUOTE
It says everybody is ACE certified. Not sure I'd speak to Ronie bout fitness.
Slated said:that's as low as it comes, hell I got my ACE in KC when I was only 17.
I think their just a bunch of rapists. They'll probably make some cash though.
tuc biscuit said:It looks upbeat and motivational which is good, but a bit cluttered for my tastes and the different coloured writing makes it look like a teenage girls homepage, just mho.
SlavikHavik said:repsectable shape yes, but not anything that would convince me to go with you guys.
SlavikHavik said:your claims condradict each other.
people have trouble believing that something can be better and cheaper. Especially when you give them no real proof.
Use kitchen logic, "Our personal training is less expensive than the others because our trainers dont split your money with the gym" or something like that
"Our personal training is better than what youd get at a gym because all of our trainers have a minimum 5 years training expierience (or whatever makes you better)"
Testimonials work well, no bullshit guarantees are the biggest motivators in marketing. and by that i mean something very bold, usually risky. like "If you dont achieve the results you want in a resonable time frame with us well continue to train you for no charge untill you do"
Thats a powerful statement, people will respond to that. Its also risky, but the less risks you make for yourself in your guarantee the less people will respond. maybe "If you follow our program and diet and train with us on a regular basis and dont achieve your goals in a resonalbe time frame, well continue to train you for no charge untill you do" of course thats not nearly as powerful as the first.
Also you put up some stats... stats are powerful, especially if you list a source. However that just promotes the hiring of trainers in general... there already at your site looking for a trainer. No need to spark their intrest in training. You just need to make sure they go with you.
Also your site is your store, and your store is kind of drab, i dont get very excited when im in it. You should find some upbeat colours.
I appreciate the picture of the trainer, although he dosent look to be in incredible shape. repsectable shape yes, but not anything that would convince me to go with you guys.
You know when people buy your services there buying a moment in their minds. Whether that moment is when they arrive at the gym and have a new friend (their trainer), when they step on the scale and see theyve lost their first 10lbs, or maybe when they go to the wedding and people are shocked at how much weight theyve lost. That would be much more effective than what you have.
Also research into what makes effective copy. there are some basic key words that sell things. Im not going to write all of your copy for you but ill give you the basics.
If your competing on the basis of price. use the word FREE alot, like in your guarantee, whatever. RESULTS is another key word that makes for effective copy. and yes you can over do this. then at the end of the copy or somewhere clearly on each page. CLOSE! "Call my training company (whatever the name is) NOW"
or order this now!
whatever, just make sure you tell them what to do, the diffrence that one line makes is about a 50% increase in sales.
Hope all this helps, as a marketing consultant this is everything ive learned.
SlavikHavik said:yeah i have no doubt you were in shape then, but you couldnt tell from that picture. Size is lost in photos without a contrast. For people, another person works best.
Regardless, all the marketing on the site needs improvement. I wouldnt buy a dollar from that site if it cost me ten cents
Imnotdutcheither said:Slavik,
I'm no expert but you are making a lot of sense. Jim did include the following line "You will meet your goals or we will train you free until they are met!" but it was hidden. Wouldnt it be best to get that guarantee in early? Make it eye catching?
The links to the various other pages (e.g. ORDER) dont stand out. I would keep those links but put in another link as you said 'ORDER blah blah blah NOW'.
Plateheadjim,
At the moment you have a lot of helpful info on that first page and the important bits are getting lost. It is actually quite hard to find the guarantee and the links.........they dont stand out. The pic of the girl was not an obvious link for me........
I would like to point out that your site is certainly streets ahead of what I coudl do![]()
It looks like a scam because it just does not look professional.
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