I think that scientist also did this study, or atleast contributed to it.
SCIENTIST FINDS WOMEN'S ASKING FOR DIRECTIONS GENE
By BERNIE PYLE
A female scientist has found the gene that allows women to ask for directions.
Thelma Thataway, a geneticist at the prestigious Pointer Institute at Four Corners, Arizona, says her discovery is good news for men.
"It's well-known that most men would rather get lost for hours than ask a stranger for directions," says Thataway. "Three years ago, there was a case of a 75-year-old man who ended up 1,000 miles from his home because he took a left turn instead of a right and refused to admit he was lost.
"Wives have yelled at their husbands for being incredibly stubborn. But now it turns out that it's not really their fault. They're genetically incapable of asking."
Thataway theorizes that not asking for directions had an evolutionary advantage for men. "I can't imagine what it is," she says.
"But whenever we discover something biological, we explain that it had an evolutionary advantage."
Ironically, she says that she's found a dormant "direction" gene in men, but she's keeping the location a secret.
"If men scientists want to know where it is, they can ask me.
"But they won't."