Sorry about the link. It's a subscription only journal. In a nutshell, a gene for a sweet taste receptor has been discovered in humans that differs between individuals, and strongly predicts an individual's response to sweet tasting stuff. What's interesting about this gene variant is that both individuals with and without the gene variant could taste sweet foods equally well. Both groups could tell you that a food was a little sweet, not sweet, very sweet etc....but the group of folks that had one or two variant copies of the gene would find the sweet foods MUCH better tasting and MUCH more preferable than the other group. This correlates very well with work done in mice taste receptors......
The important thing to remember is that the urge to seek out and eat sweet tasting foods is primal, healthy and normal. You give a kid a piece of meat or a candy and 9 times out of 10 (or more!) they will eat the candy first. There is no need to beat yourself up for having these urges anymore than an alcoholic should beat themself up for wanting a drink. Instead just acknowledge the craving and do something positive to prevent yourself from indulging all of the time. Take a walk, have a workout, eat some more protein or fat, play an instrument, have sex, take some 5HTP or prozac or whatever combo works for you. Indulge yourself occassionally. In my years of training BBs, not once have I ever seen a food craving go away until it's been indulged. Some people are just better at putting of their indulgences than others. Don't say "NO", just say "Not Now".
The important thing to remember is that the urge to seek out and eat sweet tasting foods is primal, healthy and normal. You give a kid a piece of meat or a candy and 9 times out of 10 (or more!) they will eat the candy first. There is no need to beat yourself up for having these urges anymore than an alcoholic should beat themself up for wanting a drink. Instead just acknowledge the craving and do something positive to prevent yourself from indulging all of the time. Take a walk, have a workout, eat some more protein or fat, play an instrument, have sex, take some 5HTP or prozac or whatever combo works for you. Indulge yourself occassionally. In my years of training BBs, not once have I ever seen a food craving go away until it's been indulged. Some people are just better at putting of their indulgences than others. Don't say "NO", just say "Not Now".