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I need an idea

S

stilleto

ELITE MENTOR
EF VIP
will give karma for a great answer.

i'm going a promotion for work. I have some leads and I'm going to do a mailing. I want to include an object in the box (two versions of it- a used or dirty version, and a clean, new looking one) and I want to say that you (the recipient of the box) wouldn't buy these without it being clean. (we sell refurbished computers that look like new.)

So, like, a dirty sock and a clean one would work, except i don't want it being gross.

what else can I include that is not expensive, not too big, or heavy, and isn't gross?
 
Smurfy said:
hmmm. anything that's worn or dirty has the potential for being kinda gross, no?
Click to expand...

yes, which is why i'm having trouble coming up with an idea.

but like... a new pencil vs. one that's been sharpened down to a stub. that's not gross, it's just not an exciting give away.
 
walliwalibus said:
The pencil idea is pretty witty i must say.
Click to expand...

thanks. it's certainly easy to do, but just a little boring.
the card in the box would say something about how one of these pencils was clearly well used, but you wouldn't buy it. The other pencil was used too, but you can't really tell, can you?
blah blah blah.

It's actually more complicated than that, but i can't think of anything else besides pencils that would work.
 
How about blue jeans? You could have oil-stained jeans with holes in the knees vs. a nicely broken-in pair of clean used-but-good denims.
 
get a 35 year old woman who shit out 3 kids and get a fresh 21 year old college chick.
 
ok, so far, every idea sucks.

like i would stuff 2 pairs of jeans into a package. or spend hundreds on cell phones to make a point that could be made for much less. and a rose? how am i gonna ship a live rose?

my pencil idea is looking better.
 
How about a fresh roll of toilet paper and an empty tube?Im actually serious
 
shrimp poboy said:
How about a fresh roll of toilet paper and an empty tube?Im actually serious
Click to expand...

it's not a terrible idea, but i'd like to use something that doesn't remind the recipient of shit or body fluids. Like I thought of a sealed package of tissues and some loose dirty ones, but i'm not sending out 'dirty tissues'.
 
stilleto said:
OK! that's a decent idea!

I wonder how i tarnish a spoon. I'd have to buy real antique spoons and then polish half of them i guess.

keep the ideas coming. You're on the right track.
Click to expand...

I would like to trade my k for being taken OFF notice if possible?
 
how bout a small paint brush, one soft and new another dirty, stale and with dried up paint?or lipstick, one half life and kinda melted the other new.....an air freshner, one new and smelling nice one used without smella stretched up ponytail or rubber band with a new flexible one
 
Inexpensive analog watches, one that's stopped, with a cracked face, beat watchband. The other identical that looks good and works.
 
nangiggles said:
how bout a small paint brush, one soft and new another dirty, stale and with dried up paint?or lipstick, one half life and kinda melted the other new.....an air freshner, one new and smelling nice one used without smella stretched up ponytail or rubber band with a new flexible one
Click to expand...

I like nan's lipstick idea but I'd do it with chapstick.

Used chapstick is skeevy without being too gross. That gets your message across nicely and sends a subliminal message regarding what germs may be on a dirty used keyboard.
 
How about like a rock and a marble, or a rock and a polished stone? This is at least the cheapest idea thus far. Both a marble and polished stone are functional as well. One for play and one for decorative purposes.
 
nydj66 said:
I like nan's lipstick idea but I'd do it with chapstick.

Used chapstick is skeevy without being too gross. That gets your message across nicely and sends a subliminal message regarding what germs may be on a dirty used keyboard.
Click to expand...

It's not really a very good analogy. Since she sells reconditioned used computer systems and laptops, it would need to be an item that still has some value when it's used. Used lipstick or chapstick is valueless.
 
You could have postcards made..... and have two cruise ships.... one glistening in the sun, perfect and new.... the other dirty, run down..... and say "which cruise would you go on?" each photo would flip up (like a children's flip book) and under the clean *used* ship it would say "So would our customers!" and then on the back you could have a short blurb on "We pride ourselves on selling refurbished goods that look and work like new!" and your company logo.
 
Okay, husband had an idea, he said how about a brand new floppy disk versus a beat up grimy one, 3.5" would work, 8" would be even better, which gave me the idea of a grimy 3.5" beat to shit floppy with a shiny CD (which could have a nice marketing plan burned into it). And he says the CD has to be in a nice jewel case.

Another idea, but you have to give Melaina 50% credit for this, take a picture of two keyboards, identical style but one is brand new and clean and the other filthy, use her idea of postcards that contain the marketing message. Nothing can look as foul as a dirty keyboard but they do clean up really well.
 
musclemom said:
Okay, husband had an idea, he said how about a brand new floppy disk versus a beat up grimy one, 3.5" would work, 8" would be even better, which gave me the idea of a grimy 3.5" beat to shit floppy with a shiny CD (which could have a nice marketing plan burned into it). And he says the CD has to be in a nice jewel case.

Another idea, but you have to give Melaina 50% credit for this, take a picture of two keyboards, identical style but one is brand new and clean and the other filthy, use her idea of postcards that contain the marketing message. Nothing can look as foul as a dirty keyboard but they do clean up really well.
Click to expand...

That there is good thinking. It gets her point across while not going too far off of focus from the refurbished computers.
 
Mr. dB said:
You should have said that at the top of the thread.
Click to expand...

what difference would it have made?
without knowing my budget or staff, it shouldn't matter.
i purposely left that off.

I've gotten other promotional things similar to this from different industries. One leasing company just sent out tape measures.
an entrepreneurs club just sent out fish hooks (stupid idea).
 
Mr. dB said:
It's not really a very good analogy. Since she sells reconditioned used computer systems and laptops, it would need to be an item that still has some value when it's used. Used lipstick or chapstick is valueless.
Click to expand...

you make a good point, but one of the things i'm trying to get across is that our competition doesn't add value to the computers, leaving them almost valueless. They are lucky to have them taken away for free.

we take them away, refurbish them to almost like new condition, then sell them through major retail outlets like amazon, buy.com, tigerdirect, and give the company we got them from a piece of the profit.
 
Heres another one.A brand new spark plug and a burnt up bad one easiy obtainable and looks nice and clever
 
thanks MM. I gave you the k.

I liked melania's idea about the keyboard, except that i don't want to include pictures- i want to include an object.

why?

because lets say you get 2 pieces of junk mail at home. Both from banks.
both are relatively small boxes.
In one- you get some literature about the bank. and a cd. Attached to that is a card that tells you the cd contains some rates and tools to help you save money.

cute. but most likely, you'd throw it away. Forgotten.

The other box contains literature about the bank, a cd with the same rates and tools, a super bouncy ball, and a big, cool balloon.
you look through the literature and see a card that says that while other banks rates bounce all over the place like the ball, theirs stay steady. and while your investments will stay virtually the same with other banks, Their investments will soar like the balloon.
cute. you'll probably keep the ball and the balloon and throw the rest away.

But later, at dinner, you're going to tell your friends, "I got a cute mailer from Bank of Stilleto today. it was a ..."
or when its time for you to get a new bank, you'll remember that one.
you may even see commercials with a bouncing ball and think, "oh, right. they sent me a bouncing ball."

it's a similar concept.
 
stilleto said:
you make a good point, but one of the things i'm trying to get across is that our competition doesn't add value to the computers, leaving them almost valueless. They are lucky to have them taken away for free.

we take them away, refurbish them to almost like new condition, then sell them through major retail outlets like amazon, buy.com, tigerdirect, and give the company we got them from a piece of the profit.
Click to expand...

In that case, if you're wishing to do this promotion aimed at the people whose junk you're taking away, none of this makes any sense at all. There is nothing you can send these people that is analogous to you taking their junk, refurbishing it, and selling it to someone else. Except money. Send them a crumpled $1 bill and a crisp fresh one. Or even a tarnished penny and a shiny one, glued to a card.
 
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