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Energy Drink

NorgePrecision

New member
I'm doing a project for a marketing class, and we have to develop an energy drink. I want this drink to be promoting health as well as give energy. Red Bull, Monster, Rock Star etc. are all loaded with sugar. What are some ingredients that we should add that would give the energy without all of the sugar. Obviously we won't be marketing to the general public but more toward fitness people. I was thinking along the lines of Green Tea, Minimal Caffeine, Taurine, B Vitamins and other natural ingredients. I really want to know what you look for. Some feedback would be appreciated...
 
I think you pretty much nailed it on the head.... Green tea extract, guarana, b6 and b12, taurine, but how about yohimbe also.
 
ZGzaZ said:
I think you pretty much nailed it on the head.... Green tea extract, guarana, b6 and b12, taurine, but how about yohimbe also.

Add to that Yerba Mate, Ginseng and Ginko Bilboa
 
I think they would make great additions, however you could not market them to people with high blood pressure, as you will see when you research the yohimbe.
 
ZGzaZ said:
I think they would make great additions, however you could not market them to people with high blood pressure, as you will see when you research the yohimbe.

If that's true, I'd just omit the yohimbe. Yerba Mate is a superb choice health wise and you could put quite a bit in without any problems.
 
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