I don't knwo though, no company is too big to put out a product that has phony label claims. Who really looks into label claims anyways? Not many companies look into or test competitors products for label claims. I admit detour bars are great, but its jsut hard to believe there isnt more sugar in that bar than it lists, all other bars taste liek sh* and this company comes out with a bar that can be put in vending machines??? hmmm...I would like to see some lab test results for these bars, come to think of it, if one hant alread been done, i will pay for it myself.