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A few important points

DJTreee

New member
I just had a conversation with someone that sparked a couple of thoughts that I wanted to share with the folks here at EF.

NeedTo and I have been working together for a couple of months now, but it seems like we've been working together a lot longer because we clicked right away. The fact is that he and I see eye to eye on some very important things that I feel are conducive to having a successful company and MORE importantly, having satisfied customers.

First and foremost is the fact that we both believe strongly in NOT procrastinating. I'm sure you've all noticed that needto and orbit are on here at ALL hours of the day and night answering questions and accepting feedback. When a move needs to be made, they jump right on it, and I feel the same way. Don't put it off for tomorrow. To quote Harold Hill: "If you stack up enough tomorrows, all you'll have is a lot of empty yesterdays."

Another thing is simple generosity. A lot of business owners operate from a central belief of "lack". The idea that there isn't enough of anything and they have to hold on to all they have with both fists. I don't subscribe to that belief, and neither does needto or orbit. One need only look at the FREE three day shipping, and constant discounts that are provided for customers to see this in action. Add to that all the free product giveaways, samples, and discount codes, and you've got a dynamically generous pair unmatched anywhere in sports supplementation.

Finally is the idea of facing mistakes head-on. Getting the product from being an idea in our heads, to being a reality in the hands of the consumers takes a lot of time involving a lot of moving parts. Sometimes things happen. bottles arrive without labels, shipments are lost or delayed, product orders get mixed up; things happen. Rather than sticking our heads in the sand, needto, orbit, and I all believe in facing those mix-ups and doing our best to provide compensation. Whether that be chasing down a delayed package, re-sending a duplicate order, refunding money, or providing suitable substitutes; we'll do whatever it takes to make sure the consumer gets what he or she ordered in the time frame in which it was promised. We don't want anything to detract from the customer's experience.

These are just a couple of things on which we all see eye to eye, and hopefully everything is coming together in a way that each and every one of you are enjoying; because YOU, the athletes, are why we do any of this.

-Dave
Co-Owner, BRUTAL ALCHEMY
 
All good points. I've ran businesses before and I know that I violated one or two of the above rules, which is probably one reason those businesses did not do well. The thing I violated was the rule about holding on to things. I needed to cut deals and get product moving and out the door. I treated my merchandise like it was irreplaceable. In the end that cost me a lot of deals. Its all about moving product even if you only make a penny on a deal. That's still better than holding on to stuff and you get a happy customer who will come back some other day and buy something else.
 
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