No, not really.
And for a moment, let's suppose he was being "recycled" more than most. He was a college superstar athelete, one of the few Heisman trophy winners who turned into a professional superstar. Then he made commercials that became iconic classics in our culture (Who 40ish years old doesn't remember seeing him fly through airports in rent-a-car commercials?). Then he also participated in a movie franchise ("The Naked Gun"). Hell, my 17 year old son knows OJ only through that series of movies.
So then, on top of all that -- three generations worth of visibility. He is accused of brutally murdering his wife in a hollywood-style divorce/waiter-screwing/wife-beating scandal.
Why in the world wouldn't have this not been sensationalized?
I'm trying to think of a would-be white analogy but I can't even think of a college athletic star that became a professional athletic star and developed both TV commercial and movie franchises. Has any white guy even done that? If not, I'm calling racism!