If I want ice cream I buy ice cream, if I want a protein shake I buy a protein shake. While it would be nice if they tasted like ice cream I dont want something thats going to make me fat, so I just down it without even breathing, 2/3 cup in 16oz water with flax and it goes down just fine, then I drink some water to get rid of the flax aftertaste.
ATM I use night formula with bananna/splenda.