Could be because not outfitted for massive production amounts,(ie.production/delivery equipment,warehouse and storage,employees,etc)also,marketing and promoting products takes alot of time and money,maybe AF doesnt want to spend either,yet.these are just my guesses.For example,the e-books sold on elite are pretty good and informative,think of the money saved by not having to run them on a printing press in standard form,maybe same premise?And besides,what better place then Elite to test products and there effectivenes and how they are recieved by bodybuilders of all sorts before they are realeased to the general public.That in itself is a form of marketing.Does this make sense?