Yahama Logo: The Tuning Fork Mark
The three tuning forks of the Yamaha logo mark represent the cooperative relationship that links the three pillars of Yamaha's business -- technology, production, and sales. They also evoke the robust vitality that has forged a reputation for sound and music the world over, a territory indicated by the enclosing circle. The mark also symbolizes the three essential musical elements: melody, harmony, and rhythm. The Yamaha logo mark, combining the Yamaha logo and the tuning fork mark, was adopted in 1967, coinciding with the introduction of the standardized tuning fork mark. Used in various forms over the years, the current Yamaha logo mark was designated in 1998