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Elite_Fry
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I'm hopeless with these types of things. But anyway here is what i have done so far, it would be most appreciated if you could read through it and let me know if it sounds like im on the right track and if the english is good. I'm not worried about pronounciation and spelling atm because im doing it in notepad and word can pick those up later. I know a lot of it is incomplete and im still working on it. But how does it read so far?
I need to discuss ethical issues in marketing a product or serivce, factors involved as to whether a proposal is ethical/unethical using examples etc.
(i want to use a quote as my intro)
There are many people from around the world who wonder how marketers can do what they do without feeling sick to the their stomachs. How can someone promote and encourge a product or service which ultimately has the power to harm an individual? It is this reason why the marketing profession has always been accused of self-interest. It doesnt seem to matter what is being sold by the marketer as long as the financial outcome is there.
I think an important factor you need to make in a decision on whether or not to market a product is that you need to believe in what your selling. If you can convince yourself that the customer is going to be better off for having bought it and that your selling yields positive benefits than you are upholding your ethical values and doing something good.
However whether or not the product does yield a positive benefit is not answered easily. Does this mean if the product makes the person feel good, alternately making him better off with it, necessarily make it a "good" product to sell? What about tobacco and fast food companies for example?
Selling cigarettes to someone who is addicited may be making them happy but the physical and health complications have not been taken into consideration. There is documented proof that cigarettes are harmful and can lead to lung cancer.
A lot of people would then feel it is unethical to market tobacco because of the such high health risks and dangers, but is there anyone who doesnt already know the risks of smoking to your health? is there anyone who isnt aware smoking is addictive? Look on any packet of cigarettes and you will find warnings such as "Smoking is addictice", "Smoking causes lung cancer", "Smoking can harm you baby" etc. The marketers of these products don't just sell us these products without educating us, they make us aware of the complications with smoking. So would that then make it okay and ethical?
In an interview with Michel Poirier, Chairman, President & CEO of JTI-Macdonald Corp., one of Canadas largest tobacco selling companies quoted:
"Let me give you the essence of our marketing strategy. First, we do not encourage anyone to smoke. But the fact is that there are more than five million smokers in Canada. Our goal is to win as large a share of that adult market as we can. So, our marketing objective is simply this; if you are an adult and enjoy smoking, we would like you to smoke our brands."
Same goes with the fast food industry. Studies have shown that by the age of 20, 70% of the population have developed some degree of coronary artery disease and one out of every three children have high levels of cholesterol. 80% of America's kids now eat more fat than is recommended by the American Heart Association. Those happy commercials showing actors playing and laughing while munching down a mouth watering golden, deep fried patty with plenty of melted cheese, this may satisfy the taste-buds, but also unfortunately blocks the arties. In the end, someone dies, including 400,000 Americans from heart disease each year.
I need to discuss ethical issues in marketing a product or serivce, factors involved as to whether a proposal is ethical/unethical using examples etc.
(i want to use a quote as my intro)
There are many people from around the world who wonder how marketers can do what they do without feeling sick to the their stomachs. How can someone promote and encourge a product or service which ultimately has the power to harm an individual? It is this reason why the marketing profession has always been accused of self-interest. It doesnt seem to matter what is being sold by the marketer as long as the financial outcome is there.
I think an important factor you need to make in a decision on whether or not to market a product is that you need to believe in what your selling. If you can convince yourself that the customer is going to be better off for having bought it and that your selling yields positive benefits than you are upholding your ethical values and doing something good.
However whether or not the product does yield a positive benefit is not answered easily. Does this mean if the product makes the person feel good, alternately making him better off with it, necessarily make it a "good" product to sell? What about tobacco and fast food companies for example?
Selling cigarettes to someone who is addicited may be making them happy but the physical and health complications have not been taken into consideration. There is documented proof that cigarettes are harmful and can lead to lung cancer.
A lot of people would then feel it is unethical to market tobacco because of the such high health risks and dangers, but is there anyone who doesnt already know the risks of smoking to your health? is there anyone who isnt aware smoking is addictive? Look on any packet of cigarettes and you will find warnings such as "Smoking is addictice", "Smoking causes lung cancer", "Smoking can harm you baby" etc. The marketers of these products don't just sell us these products without educating us, they make us aware of the complications with smoking. So would that then make it okay and ethical?
In an interview with Michel Poirier, Chairman, President & CEO of JTI-Macdonald Corp., one of Canadas largest tobacco selling companies quoted:
"Let me give you the essence of our marketing strategy. First, we do not encourage anyone to smoke. But the fact is that there are more than five million smokers in Canada. Our goal is to win as large a share of that adult market as we can. So, our marketing objective is simply this; if you are an adult and enjoy smoking, we would like you to smoke our brands."
Same goes with the fast food industry. Studies have shown that by the age of 20, 70% of the population have developed some degree of coronary artery disease and one out of every three children have high levels of cholesterol. 80% of America's kids now eat more fat than is recommended by the American Heart Association. Those happy commercials showing actors playing and laughing while munching down a mouth watering golden, deep fried patty with plenty of melted cheese, this may satisfy the taste-buds, but also unfortunately blocks the arties. In the end, someone dies, including 400,000 Americans from heart disease each year.
