The book "The Adonis Complex" tracks the evolution of boys' action figures from the average GI Joe in the '60s to the absurdly pumped-up toys of today. Scaled to human size, the authors say one Wolverine action figure would have 32-inch biceps.
"Basically they're marketing to men in the same way they marketed to women," said Roberto Olivardia, co-author of the book. "And I think men and young boys have responded to that."
32"!