I vote you go look at the Shadow Project. Keto diets suck IMO. Its good for maybe a 2 week kick start to a diet or to get rid of some water weight, but generally its not a 'maintenance' diet or even a lifestyle diet. The lack of carbs will make you drop water but it will make you fuzzy in the head as well - that affects your moods, headaches, your ability to concentrate, etc. "Sugar cravings" can get out of hand, but they are not a bad thing and frankly sometimes its just nice to enjoy vs feelign like you've blown your whole life & you're a "bad person" to boot because you ate a damn Hershey's Kiss. A good diet can accommodate any "cheat", even the really bad ones. You may feel crappy & bloated for a day or two while your body processes out the shit, but in a few days you are back at it because on a good diet & training program you've already set up an efficient burn rate & your body runs relatively cleanly because it isn't backed up w/ an excess of shit. Further, fruit is NOT bad. Just in excess it is still a sugar source and doesnt' contribute optimally to a diet w/ a fat loss goal -- but fruit has enzymes & stuff that help in the body's garbage collection process - which is somethign to consider on a restricted (variety wise), higher protein diet.