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MySpace purge draws sharp reactions
With the deletion of 200,000 profiles, is the social network losing its cool? Plus: Lenovo probe stirs up PC makers.
By Owen Thomas, Business 2.0 Magazine online editor and Oliver Ryan, Fortune reporter
March 31, 2006: 12:34 PM EST
SAN FRANCISCO (Business 2.0) - When Friendster started deleting profiles it deemed risque or otherwise objectionable, users bolted for the exits, helping to boost rival social networks like MySpace. Could MySpace be making the same mistake? Author Nicholas Carr characterized a recent move to close 200,000 accounts as a "purge." Ross Levinsohn, head of MySpace parent News Corp.'s (Research) Internet division, said the move was motivated by concerns for teen safety. That's certainly credible given the spate or recent incidents in which adults have been arrested for soliciting sex from minors met on the site. But mainstream marketers' concerns about questionable content may just go just as far in explaining its recent reform campaign. And with 250,000 new accounts opened daily, the closures hardly seem large enough to slow MySpace's momentum.
With the deletion of 200,000 profiles, is the social network losing its cool? Plus: Lenovo probe stirs up PC makers.
By Owen Thomas, Business 2.0 Magazine online editor and Oliver Ryan, Fortune reporter
March 31, 2006: 12:34 PM EST
SAN FRANCISCO (Business 2.0) - When Friendster started deleting profiles it deemed risque or otherwise objectionable, users bolted for the exits, helping to boost rival social networks like MySpace. Could MySpace be making the same mistake? Author Nicholas Carr characterized a recent move to close 200,000 accounts as a "purge." Ross Levinsohn, head of MySpace parent News Corp.'s (Research) Internet division, said the move was motivated by concerns for teen safety. That's certainly credible given the spate or recent incidents in which adults have been arrested for soliciting sex from minors met on the site. But mainstream marketers' concerns about questionable content may just go just as far in explaining its recent reform campaign. And with 250,000 new accounts opened daily, the closures hardly seem large enough to slow MySpace's momentum.
