As a consumer, I don't tend to buy most of EAS's line.
As a bodybuilder and health enthusiast, I DO appreciate the ACTUAL RESEARCH EAS does for the supplementing world. They have a big research and developement budget - thus the higher priced supps.
Other competitors are able to sell their line cheaper because rarely do they develope new supplements or improve them.
But... as I said, I can't afford many of EAS's prices, however, myself. I do tend to buy their Myoplex, Myoplex Lite and their bars are competitievely priced.